Target Audience Research - Bird Box

This horror film has some psychological thriller elements where the relationships between characters are tested. It is ultimately a film that focuses on survival against the odds, which is a tone I am trying to invoke through my film in the interactions between the rival characters. This film was initially marketed on the large online streaming platform, Netflix, this alone accounts for much of its marketing. Social media along with celebrity support of this film helped market it. Netflix promoted its own film on Netflix and individuals like Kim Kardashian West - with 59 million followers on twitter, was able to promote this film. The audience for this film would be individuals aged 16-30 with an almost equal amount of appeal to males and females. This film also raised awareness using popular internet comedic sketches where people are in light support or opposition to the film, or in other words, it becomes viral. Either way, this indirect marketing had an effect to many individuals who are accustomed to using the internet for social means (which is usually people aged 16-30). Official trailers for the film also had over 17 million views on the video streaming site YouTube. The film intended to be disturbing both visually and psychologically. This film primarily focused on middle-class individuals without any focus on other statuses of individuals. Therefore it is a very focused film and it was able to attract a lot of attention through an interesting premise that many people can think about and utilize.